Eliminate the “OFF-SEASON”


Kevin Forestell is the CEO and co-founder of Dozr, an online heavy equipment marketplace connecting machinery owners with builders and farmers in need of equipment. Prior to starting Dozr in 2015, Kevin was president of Forestell Designed Landscapes, which he also founded. It was there that he grew frustrated seeing bulldozers, tractors and other heavy equipment sit idle during the winter. Rather than accept the off-season lull as a fact of life, Dozr was invented to provide an outlet for owners to generate revenue from their underused equipment.

Very business that relies on good weather or bid-and-tender work knows the struggle of the “off-season.” Bills don’t stop coming when you’re not on the job, and the cost of owning equipment that you’re not using can be particularly painful.

During their busy seasons, many businesses already rely on rental companies to provide some job-specific equipment they don’t want to purchase.By connecting equipment owners with contractors in the middle of a project, Dozr helps make equipment ownership safer and, while we’re helping businesses turn a profit on idle machines, our lenders help other contractors get the equipment they need.

Here’s an example:farmers between a harvest and growing season can rent their tractors to other businesses who might own attachments, but don’t have machines to drive them.

In the north, snow removal contractorscould use agricultural tractorsto push plows and mounted snow blowers. In the south, attachments like spreaders or boom hoses can be used for dust suppression.

No matter if it’s a tractor, a truck or a table saw though, equipment costs get easier for both lender and renter. Dozr customers will likely pay less – on average about 40 percent – renting through Dozr than they would with a traditional equipment rental company, and equipment owners set their own prices on Dozr so they can cover their costs and control their profit margins per machine.

One of the characteristics that makes Dozr stand apart from traditional rental companies is our ability to connect lenders and renters from very different geographies. Using idle, off-season equipment means contractors don’t have to race their competitors to the rental lot to make sure they get the tools they need, and since lenders set their prices, regional demand may make less of an impact on the final cost to renters.

Access to a wider variety of equipment might also help renters find new and faster ways to complete jobs. We often see contractors in the same areas using the same equipment, and approaching projects with similar methods, too.With a bit of imagination in fleet management, some contractors can reduce overhead costs just by shortening overall time on the job.If that creative fleet management makes a big enough impact, some contractors might even be able to make their bids more attractive by proposing shorter timelines.


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